California to enforce ‘gender neutral’ toy aisles in large stores

California has become the first US state to require large retailers to display toys and childcare items in gender-neutral ways. The new law, signed by Governor Gavin Newsom on Saturday, does not ban boys and girls sections in shops. But large stores must have also have a separate, gender-neutral section. These must display “a reasonable selection” of toys and childcare items, regardless of whether they’ve been marketed towards a particular sex. Companies will face a $250 (£184) fine for their first violation, and $500 (£368) penalties for others.

The new law was passed by California’s state legislature last month, and will come into effect in 2024 now it has been signed by Governor Newsom. It will apply to retailers with 500 or more employees across their California stores. Clothing will be unaffected, but the law will affect toys and any “childcare items” intended to aid sleep, relaxation, feeding, teething or sucking. In its wording, it said the changes would help consumers spot “unjustified differences in similar products” and tackle gender bias in children’s products.

https://www.bbc.com/news/world-us-canada-58879461

Published by charlesghose

Charles Ghose graduated the University Of Greenwich London with a BA in Communications and Media. His university life was very enriched by his very active participation in various University societies. Charles ran the gamut of campus student communities; he was involved with the Politics and Debate Societies, Students Union, and University Of Greenwich Choir, and chamber choir. Charles Ghose acts as an independent contractor working in the very lucrative Freelance Translator Field. He has been hired by various International Humanitarian NGO's, private corporations, and The Overseas Fellowship Mission. Charles has also lead workshops for employers on the theme of mindfulness training courses for the improvement of employee’s health and well-being. Charles is a strong believer that a happy work force adds to higher productivity and loyalty to a company by employees.

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